Make an established business clear online.
This is an illustrative way of approaching a business need. It is not a client testimonial or a report of measured results.
The need
The business has experience, but its website does not present products and expertise in a sequence a new customer can understand.
The approach
Start with customer questions and product groups. Shape the identity, page structure and content around them, while preserving important URLs and technical search signals.
What we would evaluate
Aim to clarify what the company does and make relevant product pages easier to reach. Monitor visibility and enquiries over time.

