Retail
Let the shoot and publishing calendar tell one story.
This is an illustrative way of approaching a business need. It is not a client testimonial or a report of measured results.
The need
The content produced during shoots does not match the formats needed throughout the month, leading to repeated production requests.
The approach
Plan content topics, channel formats and publishing needs before the shoot. Prepare framing and editing alternatives around that plan.
What we would evaluate
Aim for a more consistent link between production and publishing. Assess viewing, engagement and enquiry outcomes using real publishing data.