Performance Max (PMax)
Combine all of Google's inventory into a single campaign and let AI focus on conversions.
Performance Max brings together Search, Display, YouTube, Gmail, Discover, and Maps inventory in one goal-driven campaign. Google's machine learning allocates your budget to wherever it drives the most conversions — but it's only as good as the signals and creative assets you feed it.
What is Performance Max for?
It gives you access to every Google channel through a single campaign, and it's especially effective for scaling conversion volume in e-commerce and lead-generation businesses. Its success depends on the right conversion goals, quality data signals, and strong visual and copy assets.
Our approach
We don't just hand everything blindly over to Google. We carefully build out audience signals, asset groups, and your product feed, and we track search term and placement data to protect brand safety and efficiency.
Different channels. One growth objective.
Objective and assets
- Conversion goal and value-based bidding setup
- Asset groups and creative production
Signals and products
- Audience signals
- Product feed & Merchant Center integration
Oversight and measurement
- Brand safety and placement auditing
- Performance reporting
Questions
on your mind.
PMax or a Search campaign?
The two usually work together: we target high-intent searches with Search campaigns and scalable conversions with PMax. We build the right mix around your specific goals.
Let’s explore
this a little further.
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