UGC — User Generated Content
Use authentic content produced by real people in your ads and on social media.
UGC (User Generated Content) is authentic content produced for your brand by real users or creators. Because it doesn't "look like an ad," it drives high trust and conversion rates — it performs especially well in Meta and TikTok ads.
Why does UGC work?
Consumers trust other people more than they trust the brand itself. Natural, genuine UGC content boosts conversion both in organic feeds and in performance ads.
Our approach
We brief creators, have them produce UGC across multiple hooks and formats, and test that content as ad creative to scale the top performers.
Make real experiences visible.
Match
- UGC creator selection and briefing
- Multiple hook & format production
Collaboration
- Use as ad creative
- Platform-appropriate editing
Impact
- Performance testing
- Rights and usage management
Questions
on your mind.
Can I use UGC in ads?
Yes. We clarify usage rights with creators through contracts and use the content as ad creative.
Let’s explore
this a little further.
Advertising
Before You Launch Ads: Check the Customer Journey Beyond the Click
An ad brings someone to your website. What happens next matters just as much: the message, the landing page, measuremen… Read more
Advertising

