KPI & ROAS Tracking
Track the right metrics and see the true profitability of every campaign clearly.
The answer to "is this ad working?" is hidden in the right metrics. By tracking critical KPIs like ROAS, CPA, LTV, and conversion value, we make the real return on your spend transparent.
Watch out for misleading metrics
Surface-level metrics like clicks and impressions can be deceptive on their own. We make decisions based on ROAS, CPA, and customer lifetime value (LTV) — the metrics that genuinely reflect profitability.
Our approach
We define a KPI set tailored to your business, set up conversion values accurately, and consolidate data into clear dashboards to deliver regular, actionable reports.
Bring the numbers that matter together.
Opportunity
- Business-specific KPI set definition
- ROAS / CPA / LTV tracking
Experiment
- Conversion value setup
- Channel-level profitability analysis
Learning
- Automated dashboards
- Regular performance reports
Questions
on your mind.
What counts as a good ROAS?
It depends on your industry and profit margin. We work together to define your profitability threshold and set goals accordingly.
Let’s explore
this a little further.
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