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Content Analysis
Find out — with data — which content is working and which needs an update.
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Content inventory & performanceIdentifying pages to updateCannibalization analysis
01Content inventory & performance
Explore the approach ↘
Content analysis evaluates the performance of your existing pages to reveal what's working and what needs updating or consolidating. For most sites, the biggest gains come not from new content but from improving what's already there.
The power of existing content
Content that's losing traffic, going stale, or cannibalizing other pages weakens your visibility. Identifying and fixing these issues delivers fast results.
Our approach
We review your content inventory for performance and intent alignment, then use data to prioritize decisions to update, consolidate, expand, or remove pages.
Content Analysis / SCOPE
Make the gaps in your content visible.
I
Data
- Content inventory & performance
- Identifying pages to update
II
Insight
- Cannibalization analysis
- Content gap identification
III
Priority
- Consolidate/expand/remove decisions
- Improvement plan
Questions
on your mind.
Should I delete old content?
Not always. Updating or consolidating is often the better move — we make that call based on data.
Other parts
of the same story.
Back to SEO Audit ↗Let’s explore
this a little further.
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