Schema Markup (Structured Data)
Clearly explain your content to search engines and stand out with rich results.
Schema markup is structured code that tells search engines what the content on your page actually means. Implemented correctly, it can earn rich results — star ratings, FAQs, prices — that stand out in search results and improve click-through rate.
Why structured data?
The better search engines understand your content, the more accurately they display it. Schema clearly defines products, articles, businesses, FAQs, and more — creating the opportunity for rich results.
Our approach
We implement the schema types suited to each page type (Product, Article, LocalBusiness, FAQ, Breadcrumb, etc.) using JSON-LD, and verify they're error-free with testing tools.
Give search engines the right context.
Context
- Page-type-appropriate schema selection
- JSON-LD implementation
Implementation
- Product / business / article / FAQ schemas
- Breadcrumb markup
Visibility
- Error auditing and testing
- Rich result tracking
Questions
on your mind.
Is a rich result guaranteed?
Schema provides the infrastructure needed for rich results; the final display is up to Google, but correct markup significantly improves the odds.
Other parts
of the same story.
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