Conversion API sends conversion events to Meta from your server instead of the browser. It recovers data lost to cookie restrictions and ad blockers — which means more precise optimization and lower cost per conversion.

Why Conversion API?

In setups that rely on Pixel alone, a significant share of conversions can't be measured. CAPI closes that gap with server-side data and helps Meta's algorithm learn correctly.

Our approach

We integrate Pixel and CAPI together, with deduplication set up correctly. We monitor event match quality to keep your data signal as strong as possible.

What's Included

Server-side event setup

Pixel + CAPI deduplication

Event match quality optimization

Advanced matching

GTM server-side / direct integration

Consent compliance

Ready to get started with Conversion API (CAPI)?

Let's talk about your project and map out a plan built for you.

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It's not mandatory, but because it reduces data loss it has become close to standard practice in performance advertising today; we recommend it.