Conversion API (CAPI)
Measure your conversion data completely and accurately, despite browser restrictions.
Conversion API sends conversion events to Meta from your server instead of the browser. It recovers data lost to cookie restrictions and ad blockers — which means more precise optimization and lower cost per conversion.
Why Conversion API?
In setups that rely on Pixel alone, a significant share of conversions can't be measured. CAPI closes that gap with server-side data and helps Meta's algorithm learn correctly.
Our approach
We integrate Pixel and CAPI together, with deduplication set up correctly. We monitor event match quality to keep your data signal as strong as possible.
Consistent measurement from browser to server.
01Data2 items+
- Server-side event setup
- Pixel + CAPI deduplication
02Creative2 items+
- Event match quality optimization
- Advanced matching
03Optimisation2 items+
- GTM server-side / direct integration
- Consent compliance
Questions
on your mind.
Do I have to set up CAPI?
It's not mandatory, but because it reduces data loss it has become close to standard practice in performance advertising today; we recommend it.
Other parts
of the same story.
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this a little further.
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