Lookalike & Custom Audiences
Scale acquisition by reaching new audiences that resemble your best customers.
Custom audiences target your existing customers and site visitors; lookalike audiences find new users who resemble them. A lookalike built from the right source audience is one of the most efficient ways to win new customers.
Why does it matter?
Ad success comes down to reaching the right person. Lookalike audiences derived from valuable customer data deliver far more precise targeting than cold audiences.
Our approach
We select source audiences based on quality (e.g., high-value customers), test different similarity percentages, and combine custom audiences with exclusions to use budget efficiently.
What's Included
Ready to get started with Lookalike & Custom Audiences?
Let's talk about your project and map out a plan built for you.
Data is hashed by Meta and processed in line with privacy rules; we build the setup accordingly.