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Lookalike & Custom Audiences
Scale acquisition by reaching new audiences that resemble your best customers.
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A meaningful overlap
Value-based source audience select…Lookalike percentage testingSite & engagement-based custom aud…
01Value-based source audience selection
Explore the approach ↘
Custom audiences target your existing customers and site visitors; lookalike audiences find new users who resemble them. A lookalike built from the right source audience is one of the most efficient ways to win new customers.
Why does it matter?
Ad success comes down to reaching the right person. Lookalike audiences derived from valuable customer data deliver far more precise targeting than cold audiences.
Our approach
We select source audiences based on quality (e.g., high-value customers), test different similarity percentages, and combine custom audiences with exclusions to use budget efficiently.
Lookalike & Custom Audiences / SCOPE
Build relevance before chasing similarity.
I
Data
- Value-based source audience selection
- Lookalike percentage testing
II
Creative
- Site & engagement-based custom audiences
- Customer list (CRM) audiences
III
Optimisation
- Exclusion strategy
- Audience performance analysis
Questions
on your mind.
Is it safe to use my customer list?
Data is hashed by Meta and processed in line with privacy rules; we build the setup accordingly.
Other parts
of the same story.
Back to Meta Ads ↗Let’s explore
this a little further.
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